FLEX PENSION
Concept
For this new BCVS Flex Pension campaign, imagined by BuzzBrothers, we had the pleasure of bringing to life a concept that is as bold as it is unusual for a bank. FAUVE produced both the film and the key visual, developed in French and German for a campaign designed to live across digital, television and cinema. A project that required, as the name suggests, a certain amount of flexibility.
Real-life effects
To bring the “flexible” situations imagined by BuzzBrothers to life, we chose to build and shoot the effects practically, directly on set, with no AI involved. A playful yet meticulous setup to design and execute, requiring a good dose of ingenuity and flexibility from the entire crew.
Credits
Client: BCVS
Agence: BuzzBrothers
Réalisateur: Florias Welch Gallay
Photographie: FAUVE
Chef Op: Luc Freymond
Direction de production: Coline Aubry
Gaffer: Marlan Rothlisberger
Casting: Johanna Huss et Coline Aubry
Décors: BCVS & Juliana Stadelmann
Hair & Make-Up: Elisabeth Peclard
Montage & Colorgrading: FAUVE
Cast: Jonathan, Baptiste
