Hublot
Hublot
2026
2026

Inside the Classic Fusion Tributo

Tributo, in conversation

Alongside the campaign film for the Classic Fusion Tributo, Hublot’s homage to founder Carlo Crocco and his original timepiece, we created a companion piece focused on the people shaping the brand today. CEO Julien Tornare and Creative Director Alessandro Camilli sit down to discuss the inspiration behind the new model, the evolution of its design and the know-how linking Hublot’s heritage to its future.

Client

Client

Hublot

Hublot

Category

Category

External communication

External communication

Close to the conversation

Behind the simplicity of an exchange lies a carefully crafted cinematic set-up. A multi-camera approach allowed the conversation to unfold uninterrupted, while a sculpted lighting design brings depth and warmth to every frame. Close attention to hands, gestures and details lets the craftsmanship speak alongside the words. The result is a rare, unfiltered look at how an icon can evolve while staying true to its origins.

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