Prévoyance 2026
The challenge
Produced in collaboration with BuzzBrothers, this campaign came with a clear production challenge: capturing an ambitious number of scenes across multiple locations within a single shooting day, without compromising the final result.
Adding to the complexity was a key ingredient of the story itself: snow. Finding the right location meant balancing visual potential, logistics, accessibility, and weather conditions, all within a tight production framework.
The production
Once on set, success relied above all on preparation and coordination.
A carefully planned shooting schedule, an agile setup, and a tightly connected crew allowed us to move efficiently between environments while maintaining consistency in both storytelling and visual quality. The pace was demanding, but the collective energy on set made it possible to deliver the scale and variety the campaign required.
Projects like this are a reminder that production is often about creating the right conditions for things to happen at the right moment and sometimes, having the weather on your side.
